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FindaProperty.com TV ad brings highest ever visitors
The 15 May launch of FindaProperty.com TV ad has yielded a new daily record visitor figure for FindaProperty.com. The following day saw a 5 per cent increase on the previous best figure from 9 May 2011 which put FindaProperty.com on track to better their monthly record of 4.4million unique visitors.
Sheraz Dar, Marketing Director commented, “To end the first week with record figures and a hike in enquiries is a fantastic result. The prime-time launch really raised the awareness of the campaign which has gathered momentum. What’s even more pleasing is that we’re not only attracting more visitors, they’re staying for longer.”
The new ad campaign, Find Your Happy Place profiles the highs and lows of moving home, generated higher visitor figures around advertising slots than previous versions. In addition to new TV ad, FindaProperty.com ads ran on Video on Demand and launched its national radio campaign on 22 May.
Dar concludes, “Whilst it’s still a little early to make concrete predictions, we’re on track to eclipse our previous monthly best traffic figure of 4.4 million unique visitors. It’s quite an achievement given the extra Bank Holidays in May.”
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